Vol.1
Staff of "Charmant Ginza Namiki-dori" talk
The attention to detail behind the new "Jewelry Frame
Finally launched Jewelry Frames 2023SS Model
Monma:
The new jewelry frames from Rhinestone Art will finally go on sale.
We would like to take a peek at the charm of this new product by its designer, Ms. Inui.
Inui:
Please give me your best regards.
I have heard that you have a great number of jewelry frame users among your clients.
Monma:
I used to work at a glasses store in Okachimachi, where there are many jewelry stores, so I learned a lot about jewelry in my interactions with the surrounding stores. I have learned a lot about jewelry through my interaction with other stores in the area.
Inui:
I see. So that's what it was about.
Monma:
Ginza is an area where demand for jewelry is particularly high, and our line art jewelry frames have been very well received.
Both our clients and myself have been eagerly awaiting the new collection. Please tell us a lot about them today.
Monma:
You have a wonderful lineup again. Are all of them designed by Mr. Inui?
Inui:
Although I am the designer in charge, the creation of jewelry frames requires the knowledge of various specialists, from the creation of gemstones and foundation parts to design, in addition to the frames, and the knowledge and skills from each perspective are combined to complete the design of a single pair of glasses. Therefore, I see it as a kind of team design.
Monma:
I see! So it is the fruit of the wisdom of various professionals.
Inui:
It sounds a little exaggerated, but that's how it is.
The fruit of the wisdom of various professionals.
Monma:
What is the most difficult aspect of creating a new design?
Inui:
Unlike jewelry, which is purely for decorative purposes, eyeglasses have essential functions such as vision correction, comfort, and strength for daily use.
The most difficult point is how to create a beautiful and integrated shape while meeting these restrictions.
For example, if the shape of a part interferes with the movement of the temples, it will affect the comfort of the wearer.
It is both difficult and interesting to create new designs while maintaining the quality of line art, which places the utmost importance on comfort.
Monma:
Well, it is very interesting to know the invisible efforts and passion of the designers.
Knowing the development history makes me feel more attached to the product.
Inui:
I would be happy if that were the case.
A casual presence that blends in with everyday life.
Monma:
Compared to the existing jewelry frames, the new ones look more modest in design.
Inui:
Yes, exactly!
We dare to design a modest design that dares to reduce the glitz and glamour of jewelry. Up until now, jewelry frames have been designed with an awareness of "a special feeling that shows off the glamour of jewelry.
Recently, however, demand for jewelry frames has been diversifying, with people wanting to use them casually in their daily lives, not just for special occasions, or wanting something special even though they don't like too much sparkle. This collection is the result of taking these new values into consideration and giving form to them.
Monma:
I see. So that's what it was about.
Inui:
Among them, XL1712 BR is an unprecedented attempt to combine brown and amethyst.
Monma:
The coloring is understated but feels very fresh.
Inui:
All three models are designed to show the sparkle of the jewelry on the side, reducing the sense of shimmer when viewed from the front and creating a subtle sense of glamour.
Monma:
Certainly, it is not too assertive in its glamour and can be easily matched with casual styles.
We want to bring the charm of jewelry frames to new users.
Monma:
What is the hole in the back of the part holding the jewel?
Inui:
Your point of view is unique.
It is designed to make the gemstone shine more brightly by bringing in light from the backside of the part.
Although it is a small part, it is shaped in such a way that it looks beautiful even when viewed from the backside, and in fact, lot of care is put into this part.
Monma:
I see! So every detail has been calculated and built in to make it look beautiful.
IInui:
Yes, that's right.
Natural gemstones are unique, with no two being the same and each having a slightly different color and other characteristics, and they have a charm that draws you in when you look at them.
We hope you will experience the joy and attachment of wearing jewelry in your daily life through Rhinestone Art's jewelry frames.
Monma:
I have become more interested in and understand the craftsmanship of jewelry frames.
I would like to learn more about jewelry frames, convey the charm of jewelry frames to customers, and create new fans.
Inui:
We look forward to working with you.
｜Here are the products we are introducing this time｜
No two natural stones are alike. We have taken full advantage of the brilliance of these natural stones in our designs. They bring eternal excitement and color to our irreplaceable days.
Image : XL1711 BK
ジュエリーコレクション
Jewelry Collection
