Vol.1
The appeal of the latest collection “Solo” by the staff of “Charmant Ginza Namiki-dori”
Very popular from “immediately after release”
Nakazato:
The latest collection “Solo” of “Line Art Charmant”, which was just launched in October 2022, is now very popular at our store. Please tell us about the behind-the-scenes story of the development that is not in the product information.
Konishi:
Thank you very much. Come thank you.
Nakazato:
The latest collection “Solo” of “Line Art Charmant”, which was just launched in October 2022, is now very popular at our store. Please tell us about the behind-the-scenes story of the development that is not in the product information.
Give shape to what you want
Nakazato:
This "Solo Collection" looks simple at first glance, but even the small parts such as the tip of the modern are beautifully finished. Was it difficult to design?
Konishi:
No, surprisingly I finished it in a short time from start to finish (laughs). bottom.
Nakazato:
Well, there is such a thing. why so early?
Give shape to what you want
Nakazato:
Well, I'm also curious about that rejected idea (laughs).
Konishi:
I agree. I also referred to round-table discussions held within the company.
Nakazato:
Symposium? what is that?
Konishi:
We had a round-table discussion with women who are the target group of the "solo collection" in the company. "What do you usually do at home?" "What do you wear on your days off?" "Who are you watching on Instagram?" . During the round-table discussions, there are celebrities and Instagrammers who look up to them, saying, “I want to be like Mr. XX,” and it seems that they often choose clothes and glasses while wanting to get closer to that image. There are many people who own several types of simple glasses with different designs, and have different types depending on the coordination of the day and the scene of going out.
Nakazato:
Come to think of it, there are many customers who come to the store asking, "Do you have the glasses worn by a celebrity?" Since its release, the "Solo Collection" has been very popular at our store and has been purchased by men as well.
Konishi:
very! It's ideal. I was aiming for a design that would be loved by generations.
Nakazato:
Certainly, the design of the "Solo Collection" suits people of various ages and genders. I'm looking forward to future developments. When are you currently designing models for release?
Konishi:
I'm thinking of a model for the spring of 2024.
Nakazato:
Is it already 2024! It's early, isn't it?
Konishi:
That's right. The design for 2023 has already been decided, and it will be a year and a half later at the earliest that what I have just thought about will take shape.
Nakazato:
It's a great future (laughs).
Konishi:
That's right. Do you have any requests for that? A year and a half later.
Nakazato:
Hmm, a year and a half later. Thinking like that makes it difficult. I'll think about it.
"Supreme comfort"
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Nakazato:
All types and colors are available only at our flagship store, so we will continue to introduce more and more. I would like customers to enjoy discovering a new self with a different image by comparing various products. I hope you can feel the comfort of the line art in it.
Konishi:
Way to go! Thank you very much.
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
Konishi:
Line art is really comfortable to wear, so I want more generations to know how wonderful it is. I hope to expand the user generation through this "solo collection".
｜Click here for the products introduced this time｜
"Solo" of the i-Diary series is a collection characterized by high quality and minimal design. Combining "light comfort" and "delicate design" that makes you feel as if you are not wearing it, we have a wide variety of variations that naturally blend in with any occasion.
solo
